Product Design
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Product Design at HipHopDX

I am currently Head Of Product design at hiphopdx.com.
Here is a brief overview of what I have been up to: 

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HIPHOPDX COMMENT SYSTEM

Worked closely with our developer to launch the first version in 2015. Went over use cases, wireframes, reduced the concept till we had an MVA. I was in charge of UI design, prototyping, testing and QA.
See it in action here

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NEWSLETTER DESIGN, GROWTH & ACQUISITION 

Designed DX newsletter and implemented growth strategy.
Subscribe if you like! 

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WORDPRESS FEATURES & improvements

Designed and oversaw the development of several WP features to streamline team's creative process

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BATTLERAP COMMENT SYSTEM

Following the launch of DX comment system. I designed one for battlerap.com (owned by the same company). You can visit this link and scroll to the bottom of the article page to see the comment system in action. Comment if you like! :) 

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YOUTUBE CHANNEL GROWTH STRATEGY

DX YouTube channel saw 75% growth during 2016.
Check out DX YouTube

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Battlerap awards 2014

Conceptualized, Designed and oversaw the development of the annual Battlerap.com awards for 2014 

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HIPHOPDX LOOK & FEEL over two years

HipHopDX went through several iterations since 2015. I oversaw all of the design and dev. Here is the 2015 version. These improvements are visible on the homepage, article pages  and throughout the site. Click here to see the product live. 

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EDITORIAL STRATEGY & RESTRUCTURING 

Co-led the restructuring of our editorial team and Implemented new content strategy.

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Battlerap awards 2015

Conceptualized, Designed and oversaw the development of the Battlerap.com awards for 2015