Product Design
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Product Design : My Work Today

mOST RECENT PROJECTS

During my two years at HipHopDX, I oversaw a number of features. Several of these were targeted towards our Editorial staff in order to make their user experience better and their workflow more efficient. Others were targeted towards the 3 million readers of the site. I cannot display all the details here but I would love to talk about it! Here are links to some:

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HIPHOPDX COMMENT SYSTEM

Worked closely with our developer to launch the first version in 2015. We went through use cases and user scenarios, wireframes, reduced the concept till we had an MVA. I was in charge of UI design, prototyping, testing and QA. 

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NEWSLETTER DESIGN, GROWTH & ACQUISITION 

Designed DX newsletter and implemented growth strategy.

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WORDPRESS FEATURES

Designed and oversaw the development of several WP features to streamline team's creative process

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BATTLERAP COMMENT SYSTEM

Following the launch of DX comment system. I designed one for battlerap.com (owned by the same company). You can visit the link below and scroll to the bottom of the article page to see the comment system in action. Comment if you like! :) 

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YOUTUBE CHANNEL GROWTH STRATEGY

DX YouTube channel saw 75% growth during 2016.

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Battlerap awards 2014

Conceptualized, Designed and oversaw the development of the annual Battlerap.com awards for 2014 

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HIPHOPDX LOOK & FEEL over two years

HipHopDX went through several iterations since 2015. I oversaw all of the design and dev. Here is the 2015 version. These improvements are visible on the homepage, article pages  and throughout the site. Click below to see the product today.

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EDITORIAL STRATEGY & RESTRUCTURING 

Co-led the restructuring of our editorial team

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Battlerap awards 2015 

Conceptualized, Designed and oversaw the development of the Battlerap.com awards for 2015